Size & Fit
Size Guide (EU / cm)
Measurements are body measurements in centimetres. If you are between sizes, choose the larger for a relaxed fit.
Tops & Dresses (Women)
| EU | Alpha | Bust | Waist | Hips |
|---|---|---|---|---|
| 32–34 | XS | 78–82 | 60–64 | 86–90 |
| 36 | S | 83–86 | 65–68 | 91–94 |
| 38 | M | 87–90 | 69–72 | 95–98 |
| 40 | L | 91–96 | 73–78 | 99–104 |
| 42 | XL | 97–102 | 79–84 | 105–110 |
| 44 | XXL | 103–108 | 85–90 | 111–116 |
Bottoms (Skirts & Trousers)
| EU | Alpha | Waist | Hips |
|---|---|---|---|
| 34 | XS | 60–64 | 86–90 |
| 36 | S | 65–68 | 91–94 |
| 38 | M | 69–72 | 95–98 |
| 40 | L | 73–78 | 99–104 |
| 42 | XL | 79–84 | 105–110 |
| 44 | XXL | 85–90 | 111–116 |
Shoes (Women)
| EU | UK | US | Foot length (cm) |
|---|---|---|---|
| 35 | 2.5 | 5 | 22.5 |
| 36 | 3.5 | 6 | 23.0 |
| 37 | 4 | 6.5 | 23.5 |
| 38 | 5 | 7.5 | 24.0 |
| 39 | 6 | 8.5 | 24.5 |
| 40 | 6.5 | 9 | 25.0 |
| 41 | 7.5 | 10 | 25.5 |
| 42 | 8 | 10.5 | 26.0 |
How to Measure (Apparel)
- Bust: Measure around the fullest part of your chest.
- Waist: Measure around the narrowest part of your waist.
- Hips: Measure around the fullest part of your hips.
- Foot length: Stand on paper, mark heel to longest toe, measure in cm.
Accessories Size Guide (EU / cm)
Bags – dimensions & capacity
Always list L × H × D (cm) and strap drop (cm).
- Mini: L ≤ 20 cm — phone + cards.
- Small: L 21–28 cm — small essentials.
- Medium: L 29–35 cm — A5 / iPad mini.
- Large: L ≥ 36 cm — A4 / 13–14" laptop.
Tip: Add a quick note like “Fits: A4 / 13" / 15"” where relevant.
Sunglasses – EU fit & marking (mm)
List frame size as lens width – bridge – temple in mm (e.g. 52–19–145). Include UV400 and CE compliance (EN ISO 12312-1). Optional: filter category 0–4.
| Fit | Lens (mm) | Bridge (mm) | Temple (mm) |
|---|---|---|---|
| Small | 47–50 | 16–18 | 135–140 |
| Medium | 51–54 | 18–20 | 140–145 |
| Large | 55–58 | 19–21 | 145–150 |
Belts – EU size (cm)
EU belt size is measured from the inside of the buckle to the middle hole. Choose the size closest to your waist/hip measurement where the belt will sit.
| EU Size | Fits waist/hip (approx. cm) |
|---|---|
| 80 | 75–85 |
| 85 | 80–90 |
| 90 | 85–95 |
| 95 | 90–100 |
| 100 | 95–105 |
| 105 | 100–110 |
Widths: Thin 15–25 mm, Regular 30–35 mm, Wide/High-waist 40–60 mm. Typical hole spacing: ~2.5 cm (5 holes).
How to Measure (Accessories)
- Bag: Measure length (front base), height (base to top), depth (side) and strap drop (shoulder point to bag top).
- Sunglasses: Read size on the inner arm or measure lens width, bridge and temple length in mm.
- Belt: Measure from the inside of the buckle to the middle hole. For body measurement, wrap the tape where the belt will sit (over clothing).